Post by account_disabled on Dec 23, 2023 22:50:17 GMT -6
DKI is an advanced method in the creation of advertising texts, which can be used to create more thoughtful and attractive advertising texts. But less known are the facts that using DKI you can violate Google AdWords rules in several ways. Do you want to advertise on the trademark™ of your competitors, or have longer ads than AdWords allows other advertisers? Now you have the option. Explanation of DKI (experts forgive and skip the paragraph) DKI (Dynamic Keyword Insertion) is a method of creating advertising texts containing a dynamically inserted word or words using a special syntax. You must have noticed that in the search results, the term you are looking for, or very similar to it, will appear in bold .
For example, if B2B Email List I search for the phrase "plastic windows", all search results that contain plastic or windows will show those words in bold . This makes the link more attractive and relevant to the client's requirements. This is also proven by the CTR statistics, which are 0.5 - 1% higher than for ordinary texts. Complete instructions for using DKI can be found in AdWords Help . We have a Trademark. No one is allowed to have our brand in the text! – Really? Not so long ago, Google changed the rules regarding the use of trademarks (hereinafter referred to as TM), specifically allowing the use of company brands that are trademarked - the permission applies to keywords. You can read more about the change in the article Google changes trademark rules for keywords .
But beware, these are only keywords, not a word about advertisements. But anyone who can put 2 and 2 together will find that something is not right. Yes, the ban on the use of TM in advertising texts is indeed a nice ban, but it slightly loses its meaning when you simply insert the word protected by TM into the advertisement thanks to DKI. If we enter the keyword slevovat into the search engine , we will see an advertisement that even pointed out that the word slevomat is granted a TM. However, notice the 2 ads in the rectangles that also boast and probably cash in on their competitor's TM. Better than Slevomat is especially funny. image Use of a competitor's brand in your own advertisements So, if you have any competition that has a well-known TM on its brand and you would like to use the brand's familiarity (you don't mind a certain immoral aspect of this method), you have an easily accessible option through keywords and DKI.
For example, if B2B Email List I search for the phrase "plastic windows", all search results that contain plastic or windows will show those words in bold . This makes the link more attractive and relevant to the client's requirements. This is also proven by the CTR statistics, which are 0.5 - 1% higher than for ordinary texts. Complete instructions for using DKI can be found in AdWords Help . We have a Trademark. No one is allowed to have our brand in the text! – Really? Not so long ago, Google changed the rules regarding the use of trademarks (hereinafter referred to as TM), specifically allowing the use of company brands that are trademarked - the permission applies to keywords. You can read more about the change in the article Google changes trademark rules for keywords .
But beware, these are only keywords, not a word about advertisements. But anyone who can put 2 and 2 together will find that something is not right. Yes, the ban on the use of TM in advertising texts is indeed a nice ban, but it slightly loses its meaning when you simply insert the word protected by TM into the advertisement thanks to DKI. If we enter the keyword slevovat into the search engine , we will see an advertisement that even pointed out that the word slevomat is granted a TM. However, notice the 2 ads in the rectangles that also boast and probably cash in on their competitor's TM. Better than Slevomat is especially funny. image Use of a competitor's brand in your own advertisements So, if you have any competition that has a well-known TM on its brand and you would like to use the brand's familiarity (you don't mind a certain immoral aspect of this method), you have an easily accessible option through keywords and DKI.